Use LinkedIn to do these 10 things...

Words by Steve Phillip, Managing Director of Linked2Success Words by Steve Phillip, Managing Director of Linked2Success

One thing I discover every week is that many LinkedIn users, some who have had accounts for years, are often in awe of some of the LinkedIn features I demonstrate to them.

This got me to thinking that you might not know the following LinkedIn features:

Where will people view your content?

50% of LinkedIn views are via mobile devices, this means people are reading your updates when they're on the move, so when people are commuting are ideal posting times. Is your website mobile responsive if they click through?

Raise your brand profile

LinkedIn is just rolling out a new publishing option, so that you can share your expertise, just like Richard Branson does and have other non-connected members follow you.

Targeted marketing

You can share sponsored (paid for) updates that appear in the news feeds of targeted business contacts – a great way to get your services in front of your target audience.

Find better leads

Steve Phillip

LinkedIn is rolling out a significant update to its 'Who Viewed my profile' feature. When looking for an introduction to someone you may not know yet, you will now not only see “who” in your network knows them on their Profile, but also 'how' they know each other to help you decide the best contact to request an introduction from.

Company pages

LinkedIn company pages have been around since 2008 but are you aware of the major changes to this feature in the past 12 months, including new company showcase pages?


For sales teams, LinkedIn recently launched its sales prospecting tool LinkedIn Sales Navigator. For an extremely cost effective annual license fee per user, Sales Navigator provides open access to all LinkedIn profiles and amongst other features, shows if anyone in your team is already connected with that next big lead you were about to introduce yourself (cold) to. Plus much more.

Competitive intelligence

For competitive intelligence (or stalking), did you know that you can control whether other members know if you look at their profiles? Simply go to your Settings page and choose one of the 3 options from the link 'Select what others see when you've viewed their profile.'

Who sees your status updates?

Want to know who sees your LinkedIn status updates? When you post an update from your personal profile, you're provided with the option to share this update to 'Public' or to your 'Connections'. What's the difference? Public means that anyone on LinkedIn can see your posts from your LinkedIn profile activity feed. Connections means that the post simply appears in the news feeds of your 1st degree connections.

Want specific members to see your posts?

Aside from sending content messages directly to another LinkedIn member, did you know that when you type the name of a 1st degree connection in the status update bar, their profile link appears and you can effectively 'tag' them in the post. This means that specific individuals can be alerted to your posts. Try sharing a post and adding ' thought this might be of particular use to you David Jones'.

Looking for your next star employee?

LinkedIn offers its own excellent Recruiter premium package. However, did you know that in most groups, with permission, you can post jobs for free, using the 'Jobs Discussion' option. Post your vacant position in relevant groups and you may just find your next star recruit.

These are just a selection of the many features, I find my clients often don't know about, so maybe you have some questions about other features that you're unclear about also? If so please contact me.

Steve Phillip is a keynote speaker at Brand Yorkshire Conference 2014 on 08 October at Pavilions of Harrogate. To view the full speaker line-up please click here.